Icebreak Consulting® was an experience design & intelligent communications agency. Originally headquartered in Vancouver and growing to a global team of 500+ at its peak, our shared passion was to create authentic connections between brands and consumers in the fitness + lifestyle communities.  Problems Solved:

1. 1. We made made photos at 10Ks, Marathons, Spartan Race & Tough Mudder FREE (these used to be $50-$70) for participants and the event organizers by teaming up with consumer brands like Under Armor, Orange Theory, Jaguar Land Rover & Merrell to cover costs in exchange for being a part of the digital participant experience. We were also the first to bring same-day photos (industry norm was 1-2 weeks) to events, helping participants share their experiences in the moment with their loved ones.
2. 2. We helped Uber launch their Uber Eats product in new markets during their expansion into Canada through campaigns & driver-partner acquisition. Driver-partner acquisition was key to Uber’s overall strategy for Vancouver as they were able to recruit & credential drivers well in advance of Lyft before regulatory changes were introduced that legalized ride-sharing in BC.

Status: Acquired